Perfumes, carriers of memories and emotions

Fragrances have a unique power: they can transport us through time and space, evoking deeply buried memories. Let's explore how scents are much more than just odors, how they influence our moods and our perception of environments.

Link between Fragrance and Memory

Fragrance is closely linked to our memory. That's because olfaction, or the sense of smell, is associated with a part of our brain called the limbic system, which manages memory as well as emotions. When we inhale a fragrance, it is immediately linked to memories stored in our brain, sometimes from our earliest childhood.

A simple example is the smell of our grandmother's cooking, which can remind us of happy times spent at her table (for Bérénice, it's clearly the smell of tarte tatin that takes her back to her childhood memories at her grandmother's house). When we encounter this scent again, it instantly revives happy memories, which explains why fragrances are often associated with specific experiences and emotions.

Influence of Fragrance on Mood

Fragrances have the power to influence our mood. For example, citrus fruits, such as lemon and grapefruit, have energizing notes that can help us feel more alert and active.

Nor should we underestimate the effect of familiar scents. If a fragrance is linked to a happy moment in your life, simply inhaling it can put you in a good mood.

Our moods, our desires, our moods of the week have enabled us to create fragrances that are in tune with ourselves, so you can align yourself totally with the fragrance you're about to select.

Perfumes and Place Appreciation

Fragrances have the ability to transform our perception of places. A common example is the smell of the sea. It can evoke sunny vacations, the sound of waves and warm sand, creating a complete sensory experience. This example takes me back to happy family memories in the South of France.

Fragrances are much more than just scents to us, they're an impactful means of communication that allows us to express ourselves in the most beautiful of ways! They are the guardians of our memories, the architects of our moods, and the artists who influence our perception of a place.

Which day will you be launching?