Our concept

7. is the captivating tale of two perfume enthusiasts, Berenice and Alice, driven by our shared passion for fragrance! From our earliest years, we reveled in the art of crafting our own scents. Our childhood experiments involved mixing delicate flower petals with water to create our very own "eau de toilette." Those were the days when our imaginations ran wild, and our afternoons were spent exploring the enchanting forests and countryside, gathering nature's finest treasures: moss, bark, blossoms, and fruits. We left no detail unattended in our pursuit of crafting these aromatic elixirs. If only you could have experienced the fragrant wonder of our early creations!

As time passed, we realized that we could transform our shared vision into a brand that embodied our essence :

AUTHENTIC,  NATURAL & PERFUMED

Driven by a desire to infuse scent into our everyday lives, we discovered that perfume held an irreplaceable place in our routines—whether through personal fragrances, scented candles and room sprays.

Our ambition was to infuse our unique concept and personal touch into products that had become commonplace. It was during discussions on the subject of habit and daily life that inspiration struck—a fragrance for each day, perfectly attuned to our moods and routines. We posed a fundamental question: What scent encapsulates the essence of Monday? And so, we embarked on this olfactory journey, unraveling the aromatic tapestry of the remaining six days.

Both from the city of Lyon, we share a common passion for scents and marketing. Alice Graduated from the École Supérieure du Parfum while Berenice got a Master in Marketing, we decided to combine our skills in order to create a brand that reflects us: 7.

We figured we both have different scent habits depending on the day of the week, so we created a new olfactory concept: 7 days, 7 moods, 7 emotions, 7 memories, 7 journeys, 7 moments of life, 7 fragrances.