Grasse, a charming town on the Côte d'Azur, has been known as the perfume capital of the world since the 16th century. Originally, the town produced leather, but to hide bad smells, it began to use scented oils and local flowers. In the 18th century, Grasse became famous for its jasmine, rose and mimosa fields, enabling perfumers to create incredible scents and attract customers from all over the world. Today, Grasse is still at the top thanks to its perfumery expertise. Leading fashion and perfume brands come here to develop unique scents. Festivals such as the Fête du Jasmin attract large numbers of visitors, reinforcing the town's reputation. In 2018, UNESCO recognized Grasse's perfume-related know-how as an intangible cultural heritage of humanity, further boosting its reputation. For 7, choosing Grasse to create our fragrances was a natural decision. By working with the city's artisan perfumers, we can offer our customers authentic, high-quality fragrances. By choosing Grasse, we create unforgettable olfactory experiences, imbued with the city's history and savoir-faire. It's this quest for excellence and authenticity that makes our fragrances a true sensory voyage!

At 7. every day of the week is an opportunity to create unforgettable olfactory memories. Discover our collection of carefully crafted fragrances, each associated with a specific day, to brighten up your everyday life.